Samples of work
from CNN.
CNN Underscored is CNN's product review and recommendations platform. In 2025, I led a full brand refresh for Underscored, concept through execution, resulting in a new brand guide and visual system now rolling out across the platform. This page showcases select work from that refresh.
Brand Refresh
The Underscored brand refresh was a solo initiative I led from early 2025 through the end of the year. Starting from an outdated and inconsistently applied visual identity, I built a new brand system from the ground up: logo usage, a four-tier color palette, typography, a tiered campaign framework, editorial and collage guidelines, badge design, and photography direction. The result was a comprehensive brand guide delivered at the end of 2025, which now serves as the standard for all visual work across Underscored. In 2026, I began operationalizing the system across every active touchpoint.
