Samples of work
from CNN.
CNN Underscored is CNN’s product reviews and recommendations platform, covering everything from tech and home to style, travel and everyday essentials. This page features select samples from the 2025 brand refresh I led and the visual system developed through that work.
Brand Refresh
I led a full refresh of the Underscored brand throughout 2025, bringing greater consistency and flexibility to a visual identity that had evolved over time. I built a new system across color, typography, campaign structure, editorial design, badges and photography direction, all captured in a comprehensive brand guide. In 2026, I began rolling that system out across every active touchpoint.
